If you focus on finding the right match instead of trying to convince, everything becomes easier.

The mindset of convincing often pushes us to improve our communication, refine our skills, build self-esteem, enhance our style, be more friendly and optimistic, and invent countless other strategies.

But what if you’re simply knocking on the wrong doors? What if there’s nothing wrong with you or what you have to offer? What if you love potatoes, but you’re trying to sell them to someone who just doesn’t like potatoes?

Whenever the urge to convince arises, essentially trying to manipulate the relationship with every trick you can think of, it’s a waste of time for everyone. Just find someone who already likes potatoes.

And this is a skill. Many of us are conditioned to please, convince, and tweak ourselves for others. But real wisdom lies in having the courage to stop tweaking ourselves for people who will never appreciate what we bring.

Go where you are naturally respected and succeed by matching, not convincing. It’s a win-win-win. For you, for the other person and the whole word.

(Btw I once heard that the best salespeople in the world aren’t persuaders, they’re quick disqualifiers. If they sense you’re not a potential fit, they disqualify you fast and focus on the next person.)